Quality is the lifeline of an enterprise
With the development of science and technology and industrial production, customers' requirements for product quality have gone from strict to almost stringent. Have you not seen the implementation of 5S, to the introduction of SPC, to the implementation of ISO9001, to the introduction of TS16949, to the implementation of Total Quality Management, to the introduction of Six Sigma, and so on. The slogan 'Quality is the lifeline of an enterprise' may have echoed the voices of many companies. Despite helplessness and sadness, when the call to improve quality is sounded, where should the enterprise go?
Quality is the lifeline of a company. As the name suggests, if a company cannot do well in quality, it will lose its dependence on survival. If quality can truly be positioned at the height that determines the success or failure of a company, then why should the company worry about not being good at quality? The key issue is that many companies only have a verbal understanding of this sentence, and deep down, they still hold the outdated concept of small family workshops, believing that quality is an optional and worthless thing. I believe that doing a good job in quality is the responsibility of the quality department, and it has nothing to do with me; Some even believe that quality is just a decoration, spending money to hire a few people to build a quality department, just to support the facade and so on. If these ideas find a fertile ground for survival within a company and are allowed to proliferate and flood, then the quality of that company has become critically ill and is beginning to move towards death.
The hardships of good quality are like treating a disease, the process is painful and requires long-term persistence and endurance. But what does good quality mean for a company? Experience tells us that it means too much, too much: establishing a good reputation in the industry, followed by a continuous stream of orders coming to us, the company grows in size, and goes public So, how should companies deal with quality, something that may not seem to bring added value but is claimed to be the lifeline? I think we should have a correct understanding of quality and see what it can bring to the enterprise?
Firstly, brand is built on quality, as quality serves as the carrier of products and a business card for the external image of the enterprise. I remember in the movie "CEO", there was a scene where the factory director, based on Zhang Ruimin, passionately spoke to all the employees in the factory: "If we don't smash the refrigerator today, they will come to smash our factory tomorrow." Then he rolled up his sleeves and smashed 76 defective refrigerators like a storm. What a shocking scene! Under the guidance of the "brand strategy", Haier Group has rapidly grown a collective small factory with a deficit of 1.47 million yuan into China's top household appliance brand. Why do the prices of the same product sometimes differ or even differ drastically in the market? I think it's a brand. A brand is polished by quality. At present, Huatian is on the road to building a brand and urgently needs to win the recognition and respect of customers as much as possible. We are not particularly strong, and we can even be said to be weak. Perhaps even a small customer complaint could make our previous efforts go to waste. Quality is the backbone of an enterprise. In the ups and downs of the road, in order to stand firm and move forward courageously, we must first improve ourselves, constantly strengthen ourselves, and enhance quality. This is the only way for an enterprise to grow and develop.
Secondly, quality can reduce the cost of business operations rather than the burden of business operations. If quality is seen as a decoration, it is indeed dragging down the enterprise. However, if quality is regarded as a basic construction of the enterprise and is improved according to the law, it is like a good medicine, and the enterprise will benefit greatly. We can simply calculate an account, good quality can avoid or reduce the production of defective products, reduce material loss, and thus save manufacturing costs; Good quality emphasizes doing things right the first time, which can avoid or reduce unnecessary repairs and rework, thereby improving production efficiency; Quality can streamline the processes of enterprises, improve management efficiency, and save management costs; Quality can enhance employee literacy, give employees a sense of belonging, save recruitment costs for companies, and so on. Since there are so many benefits, what do we have to pay to do well in quality? Borrowing Philip Crosby's famous saying goes, "Quality is free." High quality does not necessarily come at a high cost. It is important to establish necessary infrastructure (such as quality systems/standards/education and training systems) and maintain a strong commitment to quality. Through long-term accumulation, precipitation, and elevation, quality naturally improves without any deliberate effort. These enhancements will become a part of the company's foundation, and what a great asset!
Looking back at the history of corporate development, there are many shocking and bloody lessons to be learned. In 2006, Sony's home appliances sold to the Netherlands were fined up to 600 million euros for detecting excessive lead content. On October 17, 2007, Japanese car manufacturers Toyota and Daihatsu announced that they would recall more than 470000 cars due to defects in some of their products, resulting in direct losses of over 5 billion US dollars. There are countless such cases. If a company does not value product quality, it will ultimately face ruthless retaliation from the market. If you abandon quality, customers will eventually abandon you.
Quality is the lifeline of an enterprise, because without it, we will gradually lose the trust of our customers and ultimately lose our market. Our mission of "making the world shine" will become empty talk; Without it, we will significantly increase the cost of our products and reduce our competitiveness; Without it, our brand journey will be difficult, and our communication slogan "Professionalism forges quality, integrity wins the future" will lose its driving force and come to a sudden end. Instead of struggling on the brink of life, walking on thin ice and risking falling into an abyss, it's better for us to start from now on, today, abandon impatience, mobilize all employees of the company, start from quality infrastructure construction, start from details, and with a responsible heart towards the company, to improve the quality of the company! At the same time, quality requires your active participation because you are important!